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What are the characteristics of signage?

Writer:admin Time:2023-07-07 14:24 Browse:

  Signage is something we often see in our daily lives, and the types of signs vary from place to place. The design category divided from advertising design is a subdivision and support of advertising design, and has now become a specialized design field.

  1. Functionality

  The essence of signage lies in its functionality. Although artfully designed signs have ornamental value, they are mainly not intended for viewing, but for practical purposes, such as public place signs, traffic signs, safety signs, and so on.

  2. Recognizability

  The most prominent feature of a logo is its unique appearance, easy recognition, displaying its own characteristics, indicating different meanings between things, and distinguishing and belonging are the main functions of the logo.

  3. Significance

  Significancy is another important feature of signage. Apart from invisible signage, the vast majority of signage settings are designed to attract people's attention. Therefore, strong and eye-catching colors and concise and clear graphics are common features of identification.

  4. Diversity

  There are various types and uses of logos, and they have extremely rich diversity in terms of their application forms, composition forms, and means of expression.

        

  5. Artistry

  All designed non natural signs have a certain degree of artistry, which meets both practical requirements and aesthetic principles, giving people a sense of beauty, and is a basic requirement for their artistry.

  6. Accuracy

  The meaning of a sign must be accurate, regardless of what it is intended to indicate or indicate, whether it is a symbol or a symbol. It allows people to easily and accurately understand without error in a very short period of time, which is the advantage of logos over language and faster than language.

  7. Persistence

  Unlike advertisements or other promotional materials, logos generally have long-term use value and are not easily altered.


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